Logo design work I did for the "Live Abundantly" 2022 campaign for Xrossway Life and Fitness Center / Xrossway Ministries in Twin Falls, Idaho. The client wanted a text based logo that incorporated themes of renewal and being intentional with the world around you based on the passed from John 10:10 that served as the theme for the campaign. Because of their location, my thought process immediately led me to an outdoorsy, camping theme for design guidance and we worked to incorporate the graphic elements of nature, faith, shelter, and physicality into the logo itself.
The campaign was successful with the congregation and there not only was positive reception from members of the church but also from the surrounding community. The church has now grown out of their current space and has temporarily moved to another larger church building in a nearby town.
